7 Health & Beauty Female Founders That Are Changing The Game

The pandemic has sent shockwaves across our daily lives. Everything from how we work to where we live to how we care for ourselves and our families. One big lesson we have all learned: the importance of our personal health and well-being

Luckily for all of us, there are plenty of female-founders that have created businesses that make personal health more accessible, create products that help us feel and look our very best, and educate us on how to live healthier and happier lives. Female-owned businesses are on the rise, as there are 114% more women entrepreneurs in the US now than there were 20 years ago. We are incredibly grateful for all of the bad-ass women that have stepped up to the plate of entrepreneurship.

To keep this positive momentum going, oh and in honor of Women's History Month, we invite you to learn about seven of today's female founders that are changing the game across health and beauty. 



HER NAME: Tovah Haim

WHAT SHE DOES: Founder & CEO of Bodily

WHY HER BUSINESS IS CHANGING THE GAME: Bodily is a modern resources for women's bodies. The company is working to destigmatize female physiology and provide a modern experience for inadequately addressed areas of women's health through evidence-based information and design-forward products that enable us to feel great in our bodies. Bodily believes that when it comes to women's bodies and the physical changes they experience, the things that no one talks about are the ones that need the most attention. It's not always easy, or pretty. We're here to make change as good as it gets. Shop Bodily products here


HER NAME: Lin Chen

WHAT SHE DOES: Founder & CEO of Pink Moon

WHY HER BUSINESS IS CHANGING THE GAME: Pink Moon is an inclusive wellcare + community oasis created by women, for women – through every phase of life. Their mission is to provide a communal sanctuary that inspires sustainable living and genuine self-love. Pink Moon has it all - skincare, bath and body, beauty, and community. Lin shares, "My inspiration and mission behind Pink Moon is to first and foremost encourage genuine self-love because I myself have experienced the transformative benefits of taking the time to truly take care of myself and love myself. Six months before I launched Pink Moon, I had just gotten out of a toxic relationship. After getting out of that relationship, one of the biggest facilitators for my healing was self-care, which consisted of taking the time to just be with and take care of myself. This was so powerful for my physical and emotional healing." Get to know Pink Moon here


HER NAME: Katerina Schneider

WHAT SHE DOES: Founder & CEO of Ritual

WHY HER BUSINESS IS CHANGING THE GAME: Ritual is a health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. They're always transparent about ingredients, where they're sourced from, and they have spent years conducting extensive research behind each of the premium nutrient forms we use. Rituals products are simple, effective, and backed by science. Shop Ritual here. 


HER NAME: Jennifer Harper

WHAT SHE DOES: Founder & CEO of Cheekbone Beauty

WHY HER BUSINESS IS CHANGING THE GAME: Cheekbone Beauty brings more Indigenous representation to the beauty space. Cheekbone Beauty is known for creating high quality, cruelty-free beauty products including signature SUSTAIN line of lipsticks and eye pencils, Warrior Women liquid lipsticks, and a variety of other cosmetics all designed for low environmental impact and maximum wearability. Shop Cheekbone Beauty here


HER NAME: Trinity Mouzon Wofford

WHAT SHE DOES: Co-Founder & CEO of Golde

WHY HER BUSINESS IS CHANGING THE GAME: Golde makes superfood health and beauty, for every body. From face masks to smoothie boosters, they seek to help you feel like your best self. In 2017, Golde launched a single product (the Original Turmeric Latte Blend) and has since then grown to dozens of superfood essentials with thousands of supporters. Shop Golde here. 



HER NAME: Shizu Okusa

WHAT SHE DOES: Founder, CEO & Chief Wellth Advisor of Apothékary

WHY HER BUSINESS IS CHANGING THE GAME: Apothékary is Mother Nature's "farmacy" for stress, sleep, energy, focus, and more. The company's goal is to keep toxins out, not bring them in. They believe that through plant-based medicine we have the ability to unite the mind, body and soul into balance. This is a game-changing concept for the industry through our highly personalized approach to wellness that puts plants and people first. Shop Apothékary here.



NAME: Lexi Aiassa

WHAT SHE DOES: Founder & CEO of The Confidence Co

WHY HER BUSINESS IS CHANGING THE GAME: After working with clients to improve their gut health through nutrition, Lexi was determined to educate others and eliminate the stigmas around digestional health. So, she teamed up with a group of experts to create her own premium proprietary digestive enzyme blend, and The Confidence Co was born. Our all-natural digestive enzyme helps you absorb more nutrients from your food while making it easier for your gut to break food down. Which means more feel-good benefits from your favorite meals, and less discomfort. Shop The Confidence Co here (pssst! when you subscribe, you'll save 15%). 

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